Strategic use of micro blogs can help companies achieve marketing success It comes as no surprise that Sina Weibo is one of the most popular and the fastest growing micro-blogging platforms in China, considering that it had nearly 500 million users by the end of February. Along with its popularity the platform has also become an integral marketing tool for companies across various industries in China. According to the 2012 Corporate Weibo White Paper, there were 130,565 companies that had certified enterprise micro blog accounts by the end of February. Prominent among them are restaurants (50,000), automotive (7,546) and business services (7,212). In the Fortune Global 500 list, there were 243 enterprises that have opened micro blog accounts, while 207 […]